Build and launch better software — faster.

Practical product and tech guidance for founders who want real progress, not just more strategy.

Work directly with a builder 
who’s done this before.

  • Starting a new software project or need help keeping an existing project on track?
  • ​Already building and need clarity on what actually matters vs. what’s noise?
  • ​Trying to leverage AI and modern tools without overcomplicating everything?

Bruce van Zyl

Product builder & founder, Inovo Studios
I’ve spent the last 14+ years helping founders turn ideas into real products.
Not just designing them—but actually getting them built and in the hands of users.

I work fast, think in systems, and use AI to remove a lot of the traditional friction in software development.

My focus is simple:
  • get to something real quickly
  • ​avoid  overengineering 
  • ​Help you make better decisions as you go

Where I can help

Product Direction

Clarify what to build, what to ignore, and how to sequence it so you don’t waste time.

Risk & Blind Spots

Spot technical and product risks early—before they turn into expensive problems.

AI & Leverage

Use AI and modern tools to move faster, reduce manual work, and increase output without growing the team.

Build Oversight

Work alongside your dev team (or help you hire one) to keep things moving and avoid common traps.

Shape & Simplify

Turn complex ideas into simple, usable products that people actually understand.

Second Set of Eyes

Founder-to-founder input when you need clarity, pressure-tested decisions, or a quick gut check.

Our team has built tech solutions for...

Ministry-owned app for 500,000+ Users 

We have been working with God Behind Bars (Pando App) to develop a new application that is 100% owned by the organization. 

We developed innovative new tech to create high reach and impact for the lowest server / hosting costs.
  • Scalable and affordable Decentralized Blockchain Video streaming
  • ​Creator and user management for admins
  • ​Web app, iOS App, and Android App developed 
  • ​Custom "prison-version" of app developed for secure distribution throughout prisons

... and more

See what other's are saying...

Stephen Diaz, Co-Founder, Rainmaker Academy
“If you can dream it, this team can build it. We've worked with Inovo for years—they handle every crazy idea we throw at them. We love having them on retainer.”
Rob Forrester, President, Guardian PR + Events
“Bruce is the best. I have worked with him for years and he has taken great care of us. Very service-minded.”
Jake Bodine, Founder, God Behind Bars
“Thanks to the team, we now have full control of our tech. We’re reaching 500,000+ users monthly—and paying 90% less for video hosting than before.”
Lance Campbell, Creative Director, Coca-Cola
"I've worked with Bruce and the Inovo team on several large-scale development projects. The team really delivered great results–at an affordable rate–for both our web applications and mobile apps (iOS & Android). I definitely plan to use Inovo again for future projects; highly recommend!"

What's Included:

  • Weekly Checkins 60 min or split into shorter sessions
  • ​Async Support — quick feedback between calls (voice/text)
  • Direct Access: Slack or Email
  • ​Product & Tech Guidance: decisions, tradeoffs, and priorities
  • ​No Long-Term Contracts — stay as long as it’s useful

$4,995 / month

or $12,500 for 3 months

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See what other's are saying...

Kendra D. Founder of Stall High / GoldBuckle Social Media 
Ed Z. Owner of Tech Startup
Copywriting & Sales Page
To the point, knowledgeable and insightful are ways I would describe Bruce and his team. They helped me with a landing page design and Facebook Ads but their insight and tips were also very valuable.
  • I would hire again!
Debbie T. Child / Adult Care Business Owner
Website Updates / Marketing
"Bruce and his team at Inovo helped give our brand and website new life....The process was smooth and I would recommend this team for anyone looking to launch or relaunch their business online."
  • I would hire again!
Lindsay S. Author & Ghost Writer 
Business Coaching
"Bruce has a unique ability to cut through the clutter. As a creative I have many ideas popping on all cylinders at all times and that can lead to feelings of being overwhelmed and confused. Bruce can listen and give super valuable insight in a matter of moments, which is quite an unusual gift. It's like he understands the creative brain and helps to guide it instead of getting frustrated by it. I highly recommend him for all endeavors that have to do with creativity and business."
  • I would hire again!
Christina K. E-Commerce Store Owner
Marketing Coaching
Our calls are great because they are targeted. You get to jump right in to where you are “stuck” in your process to figure things out. You save so much time with the help from Bruce and his team. I had several different issues, like email configurations, optimizing Facebook ads and figuring out next steps. We covered all of that in one hour call!
  • I would hire again!
Callie M. Director of Growth at Lasting
Google Ads Coaching
"Lindsay and Bruce were incredibly responsive and thorough, and the communication was incredible - from the pitch to the meetings to the follow-ups. They have such a great balance of creative and technical skills. I was most impressed with the way they listened and offered solutions to the exact problems I needed to be solved."
  • I would hire again!
Grace G. Marketing Director
Website Improvements
Bruce is great! He and his team go above and beyond to find solutions and make ideas happen. They're always thinking about their client and what's best for them.
  • I would hire again!

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